Market prioritisation
Compare territories, customer structures and routes to market before committing time and budget.
Europe / International business development
International business development with a European commercial focus.
I help companies turn a broad European ambition into a defined market, a relevant counterpart and a credible commercial conversation.
Begin a conversationIIThe approach
International development is not only strategy and it is not only prospecting. It requires a proposition that can travel, a deliberate choice of market, direct access to the right people and enough continuity to convert early conversations into evidence.
I work as an independent extension of leadership on selected mandates: mapping the opportunity, identifying decision-makers, preparing individual approaches and coordinating the first stages of a commercial relationship.
IIIWhat the work can include
Account development
Research organisations and decision-makers whose position gives them a credible reason to consider the offer.
Commercial outreach
Prepare direct approaches that explain the proposition, intended relationship and relevance to the recipient.
Opportunity continuity
Maintain follow-up, organise information and help leadership decide which conversations deserve investment.
IVA considered process
- I
Clarify the proposition
Define the offer, proof, target customer, expected partner role and practical limits of the mandate.
- II
Choose the market
Prioritise countries and segments according to commercial fit rather than treating Europe as one audience.
- III
Develop the opportunity
Research accounts, contact the right people and qualify the questions that determine mutual relevance.
- IV
Create the next step
Move credible conversations toward a meeting, specialist review, pilot, proposal or direct negotiation.
VFrequently asked questions
Is this a consulting or execution service?+
It combines focused advisory with direct research, outreach and coordination. The exact balance is defined by the mandate.
Can you act as a fractional international business developer?+
Yes, selected continuing mandates can provide external business-development support without the commitment of a full-time appointment.
Which sectors do you cover?+
A mandate is accepted where the proposition can be understood responsibly and credible counterparties can be researched. Specialist technical sectors may require an independent subject-matter adviser alongside the commercial work.
Do you close transactions for the client?+
I can support continuity and commercial coordination, but contracting authority, regulated advice and final decisions remain with the client and its qualified advisers.