Account prioritisation
Select relevant buyers and partners within the agreed European market, based on their commercial role and fit with your offer.
Europe / International business development
Develop your European business, beyond the first introduction.
I support companies from Vietnam, the USA, China and Poland in developing European customer and partner relationships through focused outreach, consistent follow-up and practical commercial coordination.
Begin a conversationIIThe approach
Once a European target market and route to market have been identified, the work becomes ongoing: researching relevant accounts, reaching decision-makers, answering commercial questions and agreeing concrete next steps. I help Vietnamese, American and Chinese companies develop their European presence, and Polish companies expand their relationships in other European countries.
I work as an independent extension of leadership on selected assignments, maintaining contact with potential buyers, importers, distributors and representatives. The scope can cover a defined outreach project or continuing business-development support, with a clear record of responses, open questions and next actions.
IIIWhat the work can include
Account development
Research organisations and decision-makers whose position gives them a credible reason to consider the offer.
Commercial outreach
Prepare direct approaches that explain the proposition, intended relationship and relevance to the recipient.
Opportunity continuity
Maintain follow-up, organise information and help leadership decide which conversations deserve investment.
IVA considered process
- I
Clarify the proposition
Define the offer, proof, target customer, expected partner role and practical limits of the mandate.
- II
Agree the priorities
Confirm the European territory, priority accounts and outreach sequence. Where the destination market is still undecided, begin with a focused market-entry brief.
- III
Develop the opportunity
Research accounts, contact the right people and qualify the questions that determine mutual relevance.
- IV
Create the next step
Move credible conversations toward a meeting, specialist review, pilot, proposal or direct negotiation.
VFrequently asked questions
Which companies is this service focused on?+
The main focus is companies from Vietnam, the USA, China and Poland seeking to develop European customers and commercial partners. For Polish companies, this means expansion into other European countries.
How does this differ from European market-entry support?+
Market-entry support helps select the destination market, define the route to market and identify suitable types of partner. Business development focuses on the continuing work of researching accounts, opening conversations, following up and coordinating the next commercial steps.
Is this a consulting or execution service?+
It combines focused advisory with direct research, outreach and coordination. The exact balance is defined by the mandate.
Can you act as a fractional international business developer?+
Yes, selected continuing mandates can provide external business-development support without the commitment of a full-time appointment.
Which sectors do you cover?+
A mandate is accepted where the proposition can be understood responsibly and credible counterparties can be researched. Specialist technical sectors may require an independent subject-matter adviser alongside the commercial work.
Do you close transactions for the client?+
I can support continuity and commercial coordination, but contracting authority, regulated advice and final decisions remain with the client and its qualified advisers.